Description
With the rise in remote business interactions, organisations are examining how they can meet the expectations of both clients and employees in a sustainable way. Accelerated digital adoption has changed the global business landscape, offering organisations with a clear strategy the opportunity to become leaner, faster, and more profitable. On this highly interactive programme, you will learn the key concepts of digitalisation and how management and decision-makers can lead the transformation process. You will examine what areas of a business can be improved by the implementation of a digital business strategy and what strategic tools can help you achieve your commercial objectives. You will also study important areas such as customer experience, looking at how to use digitalisation in modern market channels to optimise touchpoints. Remodelling operations, adopting new competencies, and staying ahead of the competition through continued innovation will be crucial as organisations prepare for a more digital future. Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
Course Breakdown
1. Digital Transformation & Industry 4.0
2. Digitisation, Digitalisation & Digital Transformation – What’s The Difference?
3. A Digital Inclusive Business Strategy
4. Digitalisation In The Organisational Business Model
5. Digital Transformation Analysis Of Business Processes
6. Leadership & Change Inside Digital
7. Digital Can Help In Really Getting To Know Your Market
8. Modern Market Channels: Using Digitalisation In Your Omni-Channels
9. Align Convergence By Controlling Your Commercial Objectives
10. Surviving In A Digital Era
11. A Digitised Shift In Thinking
12. Managing The Digitalised Future
How will I be assessed?
The Professional Academy Diploma in Digital Transformation Management course is assessed through a workbook (70%) and a report (30%). The workbook is completed partly via group work and partly by the student in their own time, comprising a total word count of 4,000 words. The report is a digital transformation strategic recommendations report to an organisation of the student’s choice, comprising a total word count of 1,000 words.
Entry Requirements
This course is open to anyone with an interest in digital transformation, and doesn’t require any prior experience or qualifications. The purpose of this diploma is to provide you with the tactics and insights needed to apply digital strategic thinking to your organisation. You may be a manager, business owner, entrepreneur, or other decision-maker within an organisation.
Please book online Price: Non Member – €600/ Member €550
- Live online lectures with an industry expert
- 12 weeks: One 3 hour lecture per week
- Tuesday, 6.30pm – 9.30pm
For more information please contact Alan Kelly at akelly@shannonchamber.ie
Please note this is an online program and the link to join this online training will be sent to all registrants before scheduled time directly by training organisation.
Shannon Chamber Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science. For further information please visit www.skillnetireland.ie Skillnet Ireland Trainee Privacy Statement -> HERE
Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who give less than 24 hours notice or fail to attend training will be charged 100% of the full fee.
