Exclusively for SMEs …
Training to set you apart
Note: This module is offered in part-fulfilment of the BA in Management Practice (NFQ Level 8, 60 Credit Programme)
This programme is designed to enable participants to comprehend how understanding the needs of the customer is an essential part of Supply Chain Management and should transcend all elements of the supply chain. The key is to understand the link between supply chain structures and what the customer values in a firm – or the entire supply chain. It deals with the integration of information and material flows across multiple organisations in the supply chain. By gathering and understanding what the customer values in an integrated manner, a firm can gain strategic advantage in supply chain competency. Lean tools are introduced in the context of understanding value adding activities from the perspective of the customer. Value Stream Mapping (VSM) is one lean tool that is presented and discussed as a technique for managing efficiency in the Supply Chain, reducing waste and optimizing performance.
This programme will introduce participants to the concept of Customer Relationship Management (CRM) – customers and their management in terms of customer lifecycles, segmentation and targeting. Various data gathering and management tools will be examined in this course. An exploration of the importance of Porter’s Value Chain and an examination of the idea of a balanced scorecard will form part of this course. One of the objectives of this module is to provide a link between Supply Chain Management and CRM against the backdrop of Supply Chain 4.0: the Digital Era. Participants will also examine lean tools which can be utilized across the supply chain to deliver customer value. On successful completion of this programme, the participants will be able to
- Develop an understanding of supply chain management and the interrelationships across the entire supply chain.
- Establish an understanding of the potential contribution of customer relationship management in understanding how best to deliver the needs of the customer.
- Define and develop a working knowledge of customer service and its contribution as a value-added service.
- Demonstrate an understanding of lean tools with a particular focus on Value Stream Mapping as one tool to provide effective customer value in a digital era.
- Acknowledge the importance of Supply Chain Management in a global setting and the challenges for managing the different elements that make up the supply chain.
- Embrace the underlying structures that are required in Customer Relationship Management and Supply Chain Management.
Accreditation:
On successful completion of the Supply Chain Management & Customer Relationship Management programme the participant will receive a University Certificate of Study (9 ECTS credits)
Who should attend?
This programme caters for professionals, returners and recent graduates from any discipline. It is designed to enable the participants to understand how logistical decisions impact the performance of the firm and the entire supply chain. The programme is open to those who are currently employed or are seeking employment in a variety of technology rich industries such as Pharmaceuticals, Medical Devices, Biotechnology and Manufacturing, An NFQ Level 7 qualification or equivalent is desirable.
Course Dates and Times:
- Monday, 10 October: 09h30 to 11h00
- Monday, 17 October: 09h30 to 11h00
- Monday, 24 October: 09h30 to 11h00
- Tuesday, 1 November: 09h30 to 11h00
- Monday, 7 November: 09h30 to 11h00
Delivery
This programme will be delivered fully online. Both the Live sessions and the programme materials will be hosted on the University of Limerick’s Virtual Learning Environment (VLE).
Please book online to secure your place.
Price: Member €660 / Non-Member €740
For more information please contact Alan Kelly at akelly@shannonchamber.ie
Please note this is an online program and the link to join this online training will be sent to all registrants 24 /48 hours before scheduled time directly by training organisation.
Shannon Chamber Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science. For further information please visit www.skillnetireland.ie Skillnet Ireland Trainee Privacy Statement -> HERE
Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who give less than 24 hours notice or fail to attend training will be charged 100% of the full fee.
