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UID:3-310@shannonchamberskillnet.com
DTSTART:20171004T173000Z
DTEND:20171004T201500Z
DTSTAMP:20260625T071925Z
URL:
SUMMARY:Strategic marketing case discussion for Senior Leaders
DESCRIPTION:Are you in the best position for growth?\n\nShannon Chamber Ski
 llnet in conjunction with the  Timoney Leadership Institute are organisin
 g a strategic marketing case discussion for Senior Leaders. \n\nClick the
  below link for a complete outline\;\n\nStrategic Marketing with Dr. Joe P
 ons Session outline\n\nInteractive Case Study Discussion\n\n 	Join us for 
 an insightful evening of executive learning using the Harvard Case study a
 pproach. \n 	Explore a real and practical dilemma facing a leader focused
  on sustaining brand values in the face of strengthening competition\n 	Th
 rough private study\, discussion with peer leaders and a robust debate wit
 h a world class professor\, you will gain leadership insights that you can
  apply to your organisation now.\n\nClick the image below to view and read
  text. \n\n\n\nMember Fee €300\n\nNon Member Fee €400\n\n&nbsp\;\nL
 ongchamp’s Le Pliage is one of the fashion world’s most successful pro
 ducts\, a cultural icon across the globe. But managing the low priced\, ny
 lon handbag is challenging as Longchamp tries to move its brand upmarket i
 nto higher priced\, luxury leather goods. How much should Longchamp focus 
 on Le Pliage versus its leather handbags? How should the subbrand be distr
 ibuted\, merchandised\, priced\, and promoted? How does Le Pliage both con
 tribute to and detract from Longchamp’s brand equity?\nPlease book onlin
 e\n\nTraining Cancellation Policy: Training courses which are cancelled o
 ver 7 days in advance of scheduled training date shall incur no cancellati
 on fee. Training courses which are cancelled within 7 days of scheduled tr
 aining date shall incur a cancellation fee equal to 50% of the cost. Regis
 trants who fail to attend training will be charged 100% of the full fee.\n
 \nFor more information contact Cillian Griffey email cgriffey@shannonchamb
 er.ie or call 061 360611\n\nShannon Chamber Skillnet is funded by member c
 ompanies and the Training Networks Programme\, an initiative of Skillnets 
 funded from the National Training Fund through the Department of Education
  and Skills.\n\nFor further information please visit www.skillnets.ie\n\n
LOCATION:Bunratty Castle Hotel\, Bunratty\, Co Clare\, Ireland
GEO:52.698874;-8.811128300000064
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