BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:3-1061@shannonchamberskillnet.com DTSTART;TZID=Europe/Dublin:20230621T183000 DTEND;TZID=Europe/Dublin:20230906T213000 DTSTAMP:20260502T052535Z URL: SUMMARY:Professional Diploma in Digital Marketing DESCRIPTION: \;\n\nThis course aims to equip learners for success in to day’s digital marketing landscape. It will clarify and demystify the cor e concepts\, show how a robust and useful strategy is implemented and walk through the key channels in practical terms. Learners should leave each l ecture feeling excited and inspired to try new things. After completing th e course\, they should feel like they have levelled up as a marketer\, and that in choosing UCD they found something exceptional worth telling other people about.\n\n \;\n\n\n\nLearning Outcomes\n\nOn completion of the course\, learners will be able to:\n● Demonstrate an understanding of d igital marketing strategy - its importance and its purpose\, and how one s hould be structured and developed\n● Be fluent with the concepts and ter minology of the discipline. Not just the jargon but the underlying princip les of how to operate in modern marketing\n● Present marketing campaign ideas\, execution and results through clear communication that works for a wider stakeholder audience\n● Show understanding and competence in the most prominent platforms and tools in marketing today\n● Demonstrate a b asic understanding and fluency in data-led marketing\, being able to consu me data and then produce useful reports for stakeholders\n\n \;\n\n Co urse Breakdown\n\n1. Introduction to Digital Marketing\n\n2. Building a Di gital Marketing Strategy\n\n3. Customer Experience - Your Brand &\; Web site\n\n4. SEO\n\n5. Paid Search with Google\n\n6. Email Marketing\, Autom ation and CRM\n\n7. Social Media - Organic Community Building\n\n8. Paid S ocial Media - Driving Results in Social\n\n9. Video - TikTok\, YouTube and Stories\n\n10. Content Creation - Copywriting\, Photography &\; Podcas ting\n\n11. Measurement and Analytics\n\n12. Case Study - Work Through a R eal Brief Together\n\n\nHow will I be assessed?\n\nGiven the delivery stra tegy for the course and its frequent use of examples and practical applica tion\, the assessment strategy relies on the completion of a final project where learners can demonstrate all learning outcomes through a single pro ject. The assessment brief is shared at the beginning of the course\, and throughout the course a variety of samples\, prompts and exercises will le ad to the completion of the project.\n\nEntry Requirements\n\nNo special e xperience or qualification in digital marketing is required. The purpose o f the course is to equip beginner to intermediate learners with the tools and insights needed to kickstart or validate a digital marketing career. H owever\, learners should have an interest in digital marketing and the des ire to succeed. This could include:\n\n\n Business owners or entrepreneur s\n Digital marketing professionals\n Recent graduates\n Someone lookin g for a career change\n Business professionals going for a promotion\n\nP lease book online Price: Non Member – €600/ Member €550\n\n Live o nline lectures with an industry expert\n 12 weeks: One 3 hour lecture per week\n Wednesday\, 6.30pm – 9.30pm\n\nFor more information please cont act Alan Kelly at akelly@shannonchamber.ie\n\nPlease note this is an onli ne program and the link to join this online training will be sent to all r egistrants 24 /48 hours before scheduled time directly by training organis ation. \n\nShannon Chamber Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fu nd through the Department of Further and Higher Education\, Research\, Inn ovation and Science. For further information please visit www.skillnetir eland.ie Skillnet Ireland Trainee Privacy Statement ->\; HERE\n\n\n\n Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fe e. Training courses which are cancelled within 7 days of scheduled trainin g date shall incur a cancellation fee equal to 50% of the cost. Registrant s who give less than 24 hours notice or fail to attend training will be ch arged 100% of the full fee. LOCATION:Online Course\, Online\, Online\, Ireland X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online\, Online\, Ireland;X -APPLE-RADIUS=100;X-TITLE=Online Course:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Dublin X-LIC-LOCATION:Europe/Dublin BEGIN:DAYLIGHT DTSTART:20230326T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR