BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:3-525@shannonchamberskillnet.com DTSTART:20190910T093000Z DTEND:20190910T170000Z DTSTAMP:20260625T053853Z URL: SUMMARY:Effective Sales Planning &\; Lead Generation DESCRIPTION:“Explore new avenues &\; create new opportunities to incre ase sales”\n\n Who Should Attend:\n\nA practical and interactive one da y workshop\, the course is designed to give business owners or staff now r esponsible for sales a “helicopter” view for different ways to develop leads and generate sales.\n\nOverall Aim:\n\nThe aim of the workshop is t o help business owners or staff who are now taking on the responsibility o f sales\, to gain a strategic insight and “helicopter” view into devel oping cost-effective strategies to generate sales. Participants will learn the necessary skills to help them explore new avenues for generating lead s\, effectively network both on and off line\, build alliances and develop opportunities with existing clients.  They will also learn the steps to create slick\, results driven\, targeted and worthwhile sales campaigns (d irect mail and telephone) to develop relations and win sales. \n\nObjecti ves\n\nAfter completing the workshop\, each participant will be able to:\n \n Develop sales strategies to generate leads\, build the pipeline and in crease sales\n Recognise various customer groups – learn more about the ir needs and expectations\n Use customer information intelligently to cre ate new ideas &\; design cost effective campaigns\n Find\, source and build “hot” prospect lists for generating sales leads\n Discover new avenues to find sales leads and create mutually beneficial partnerships\n Develop the power of networking and effectively become the “go to” gu y every time\n Work the room\, create a powerful presence\, get on the cu stomers side &\; make a connection\n Build rapport\, identify needs an d get real feedback using clever questioning and listening skills\n Embra ce the market proactively and quickly using the power of social media\n A pply cost effective campaigns to contact customers / prospects using direc t marketing\n Work out numbers\, forecast accurately\, achieve targets wi th resources &\; timescales on hand\n Learn the key steps to design cl ever direct mail letters and understand the power of email\n Apply the AI DA principle in creating attention grabbing telephone scripts for new busi ness\n Follow up on leads at each stage of the sales cycle to increase op portunities and get a sale\n Analyse activities to identify future opport unities\, improve results and get repeat business\n\n Workshop Content:\n \n Design sales strategies to explore new avenues\, qualify leads and gen erate sales.\n Define various customer groups - get to know more about th eir needs &\; expectations\n Database marketing – gather customer in formation &\; build a customer database (using CRM)\n Source leads – how\, where\, when and what to look for when sourcing new leads\n Widen your net– build relations by networking\, managing referrals &\; stra tegic partnerships\n Power of body language - work the room\, build great rapport and make the right impression\n The perfect 15 second elevator p itch to grab customers attention and generate interest\n Listen actively and ask the right questions to identify opportunities and build referrals\ n Present your company differently – learn the value of using social me dia\n Benefits of using direct marketing - target customers\, maximise re sults &\; build a sales pipeline\n The numbers game - set realistic co nversion rates using resources &\; timescales available\n The do’s a nd don’ts of “dazzling” sales letters and using email to grab the cu stomer’s attention\n Top tips for winning telephone scripts – build c onfidence with customers and generate results\n The importance of followi ng up – maximise opportunities at each step of the sales cycle\n Analys e results\, increase sales and build repeat customers\n\nTraining method\n \nTraining takes the form of a one day workshop\, with group discussions\, case studies\, individual assistance &\; feedback based on individual/ group needs with a course manual provided. \n\nPlease book online\n\nMemb er €170\n\nNon-Member €210\n\nFor more information email Cillian at cg riffey@shannonchamber.ie or call 061 475 854\n\nPlease quote Purchase Orde r number if required on invoice. Cheques should be made payable to Shanno n Chamber Skillnet. \n\nTraining Cancellation Policy: Registrants who can cel over 7 days in advance of scheduled training date shall incur no cance llation fee. Registrants who cancel within 7 days of scheduled training da te shall incur a cancellation fee equal to 50% of the cost. Registrants wh o give less than 24 hours notice or fail to attend training will be charge d 100% of the full fee.\n\nShannon Chamber Skillnet is co-funded by Skilln et Ireland and member companies. Skillnet Ireland is funded from the Natio nal Training Fund through the Department of Education and Skills.\n\nFor f urther information please visit www.skillnetireland.ie\n\n\n\n \; LOCATION:The Park Inn by Radisson\, Shannon Airport\, Shannon\, Co Clare\, Ireland GEO:52.69063999999999;-8.917079999999942 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Shannon Airport\, Shannon\, Co Clare\, Ireland;X-APPLE-RADIUS=100;X-TITLE=The Park Inn by Radisson:ge o:52.69063999999999,-8.917079999999942 END:VEVENT END:VCALENDAR