BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:3-898@shannonchamberskillnet.com DTSTART;TZID=Europe/Dublin:20220216T183000 DTEND;TZID=Europe/Dublin:20220504T210000 DTSTAMP:20260721T230902Z URL: SUMMARY:Digital Marketing (QQI Level 6 – 10 ECTS) DESCRIPTION:This module examines in detail the subject of digital marketing and its intersection of technology and business. The web is the most fert ile ground for the development of new businesses\, services and products. The use of dynamic websites and social media channels in businesses has gr own exponentially with the explosion of mobile devices and social networki ng.\n\nThe development of the Internet and other digital technologies has transformed marketing. For consumers\, it gives a much wider choice of pro ducts\, services and prices from different suppliers and a more convenient way to select purchases. For organisations\, digital media and new techno logy platforms give the opportunity to expand into new markets\, offer new services and complete on a more equal footing with larger businesses. The module allows learners to evaluate changes and trends in the organisation al environment and indicate how business may respond to these developments . Specifically\, the module develops learners’ competence to develop mar keting suggestions on planning\, designing and implementation of a digital marketing processes through appropriate application of marketing theory.\ n\nOn successful completion of this module\, students should be able to:\n \n Explore the Digital Marketing Fundamentals\n Apply the principles of online marketplace\n Create a digital marketing strategy\n Identify a ra nge of channels used in digital marketing campaigns\n Monitor and evaluat e the impact of digital marketing campaigns\n\n \n\n Programme Content\, Structure and Organisation\n\n1.      Course Overview and Introducti on\n\n·        Introduction to the course\n\n·        Outl ine assignments and requirements\n\n·        Introduction to digit al marketing\n\n \;\n\n2.      Digital Marketing Fundamentals\n\n ·        Difference between e-commerce and e-business\n\n·         Multichannel marketing\n\n·        Online presence\n\n·         Applications of digital marketing\n\n \;\n\n3.       Online Marketplace\n\n·        Introduction to online marketpla ce\n\n·        Micro-environment &\; Macro-environment\n\n·         Customer analysis\n\n·        Online consumer behavio ur\n\n·        Consumer personas &\; Online buying process\n\n& nbsp\;\n\n4.      Digital Marketing Strategy Development\n\n·         Internal audit of digital marketing\n\n·        Digital m arketing capability\n\n·        Setting goals and objectives\n\n·         Market and product development strategies\n\n·         Target marketing strategy\n\n·        Positioning strategy\n\n& nbsp\;\n\n5.      Digital Media and Technology\n\n·        Ma rketing mix\n\n·        Offering digital products\n\n·         Conducting research online\n\n·        New pricing approaches \n\n·        Place of purchase\n\n·        Channel  confl ict\n\n \;\n\n6.      Digital Platforms\n\n·        Custo mer engagement\n\n·        Online customer loyalty and user satisf action\n\n·        Social Media Platforms\n\n \;\n\n7.       Campaign Planning\n\n·        Goal Setting\n\n·        Campaign Insight\n\n·        Segmentation and targeting\n\n·         Budgeting\n\n·        Integration into overall media\n\ n \;\n\n8.      Digital Marketing Communications\n\n·         SEO\n\n·        Affiliate marketing\n\n·        Onlin e sponsorship\n\n·        Online Advertising\n\n·        E mail marketing\n\n \;\n\nWho should attend?\n\nThe primary objective o f the Digital Marketing modular course is to introduce learners to impor tance of digital marketing for future business growth.  This module aims to develop  learners’ competence to develop marketing suggestions on pl anning\, designing and implementation of a digital marketing processes thr ough appropriate application of marketing theory.\n\nIf you are interested in global and digital marketing in the business sector in general\, then this course is for you!\n\n \;\n\nDuration:                          10 weeks (one evening per week)\n\nStart Date                         16th February 2022\n\nTrainer:                             Galway Business School\n\nDelivery:                           Online Delivery through our E-Learning Platform Moo dle/Zoom\n\nAccreditation:                Quality and Qualificatio ns Ireland\n\nCost:                                     Members / Non Members €525\n\n \;\n\nEntry Requirements \n\n This c ourse is at Level 6 on the National Framework of Qualifications (NFQ).\n Standard applicants: Leaving Certificate with 5 passes or a QQI Level 5 eq uivalent\n Non-standard applicants: Mature learners (over 23)\n\nPlease b ook online to secure your place\n\nFor more information please contact Lij ana at 086 0679838 or  lkizaite@shannonchamber.ie \n\n \;\n\nTrainin g Cancellation Policy: Training courses which are cancelled over 3 days i n advance of scheduled training date shall incur no cancellation fee. Trai ning courses which are cancelled within 3 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who g ive less than 24 hours notice or fail to attend training will be charged 1 00% of the full fee.\n\nShannon Chamber Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fund through the Department of Education and Skills.\n\nFor furt her information please visit www.skillnetireland.ie\n\nSkillnet Ireland  Trainee Privacy Statement ->\; HERE\n\n \;\n\n LOCATION:Online\, Online\, Online\, Ireland X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online\, Online\, Ireland;X -APPLE-RADIUS=100;X-TITLE=Online:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Dublin X-LIC-LOCATION:Europe/Dublin BEGIN:STANDARD DTSTART:20211031T010000 TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT END:STANDARD BEGIN:DAYLIGHT DTSTART:20220327T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR