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UID:3-699@shannonchamberskillnet.com
DTSTART;TZID=Europe/Dublin:20201006T100000
DTEND;TZID=Europe/Dublin:20201006T123000
DTSTAMP:20260502T052030Z
URL:
SUMMARY:Boosting Online Sales
DESCRIPTION:This course is designed to provide participants with the skills
 \, tools and knowledge to be able to increase their online sales and leads
 .\n\nCourse Outcomes\n\nAt the end of the workshop(s) each participant wil
 l:\n• Know how to audit their website usability and understand how it im
 pacts conversions\n• Understand what changes to make to their website ca
 lls to actions to improve their conversions and leads.\n• Understand why
  it is important to define their value proposition and how it impacts sale
 s/conversions.\n• Understand the customer journey online and how to attr
 act people at each stage\n\nCourse Content\n\n• Online sales in Ireland 
 and why people buy from Irish businesses vs. overseas\n• Website structu
 re: good vs. bad website structures. Key pages to include and how structur
 e impacts your search engine ranking and your conversions.\n• Key conten
 t to include on a website to build credibility\n• Calls to actions: how 
 many\, where and when.\n• Initial impact: first impressions count\n• D
 efining a value proposition and why it is important for sales &amp\; custo
 mer acquisition\n• Creating and testing landing pages\n• Using email m
 arketing – GDPR\, techniques to collect data and how to use email market
 ing for customer acquisition\n• Online advertising – an introduction t
 o what is available and key considerations\n• Taking payments online usi
 ng PayPal buttons\, invoicing and subscriptions\n• Plugins and software 
 for integrating calendars\, delivering &amp\; booking events / training et
 c.\nThis training session is Free of Charge.\nPlease register online to se
 cure your place.\nThe link to join the online session will shared with all
  registrants 24 hours before scheduled time. \nShannon Chamber Skillnet i
 s co-funded by Skillnet Ireland and member companies. Skillnet Ireland is 
 funded from the National Training Fund through the Department of Education
  and Skills.\n\nFor further information please visit www.skillnetireland.
 ie\n\n
LOCATION:Online Course\, Webinar\, Via Zoom\, Ireland
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TZID:Europe/Dublin
X-LIC-LOCATION:Europe/Dublin
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DTSTART:20200329T020000
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